Carroll’s letter referred members to Live Cycle Delight, a fitness studio that opened in Detroit’s West Village in 2017. Owner Amina Daniels has decided she will try to see operations through to the other side, though she’s uncertain what it will look like and unsure how she’ll be able to keep paying rent.
“There’s going to be a significant reduction in participation — from seniors, from people who are furloughed, from people who don’t feel comfortable coming in,” Daniels told Crain’s.
“If you do not have a Dan Gilbert landlord, a lot of landlords are still wanting full rent,” she said, referring to the billionaire Quicken Loans Inc. chairman who said a month ago that his real estate company Bedrock LLC would suspend rent payments for the next three months to its small-business retail and restaurant tenants.
The U.S. fitness industry brings in more than $32 billion annually with 62.5 million gym members, according to the International Health, Racquet & Sportsclub Association. Michigan is home to more than 1,000 gyms, to which many residents retreat during colder months. The industry had been on pace for a record year until the coronavirus outbreak put it on life support.
“America’s fitness industry is one of the hardest hit by the forced closures mandated by the coronavirus crisis,” according to the association.
Daniels, who runs two studios in Detroit, said she lost $12,000 in revenue last month after shutting down March 16, per Whitmer’s orders. She projects another $20,000 lost in April. Her bills have not been suspended.
“We still have full rent due, accounts receivable, utilities — it’s not enough support,” Daniels said. “I think you will see more studios that aren’t able to hang on.”
Daniels said she applied for the federal Paycheck Protection Program assistance when it first became available but has not heard back. She, along with a handful of staff members, are teaching a few classes remotely, but the business remains mostly in a holding pattern.